Punto Pago reached out to us to build the Panama Republic’s very first service to unify multiple accounts into one convenient location and let users pay their bills online. In general, Panama’s citizens pay for communal services twice a month. This means that every two weeks, you had to track down exactly what you owe, and you had no choice but to use pay terminals to take care of your bills. It’s needless to say that paying bills before Punto Pago was not exactly convenient.

Our marketing team accomplished great things for Punto Pago. We analyzed the competitor ASO index, put together a killer strategy and plan for promoting the app, collected a semantic core based on competing products in Panama, composed texts and descriptions with subsequent A/B tests, placed comments with integrated keywords on Google Play and Apple Store, optimized the application page in stores